In response to the growing demands for faster website performance and enhanced protection against attacks (e.g., DDoS), Smarthost has established a direct peering connection with Google’s network. This strategic move significantly enhances the quality of services we provide to our clients.

We invite you to learn more about the benefits of this connection and its impact on the efficiency of our clients’ websites.

Smarthost’s Own Data Center – Advantages for Clients

Unlike many hosting companies that rely on external data centers, Smarthost operates its own data center, allowing us full control over the quality and optimization of our internet connections. We utilize high-speed fiber-optic connections provided by reputable operators such as Exatel and Orange, and we exchange traffic with numerous operators through peering points at EPIX in Katowice, Warsaw, and TPIX. This ensures our connections are stable, fast, and readily accessible. Thanks to direct fiber optic connections to these exchange points, we have access to many international providers, including in Frankfurt, Amsterdam, London, Prague, Budapest and Kiev.

Our direct peering with Google, just like our previous connections, is made possible by owning our data center, allowing us to independently implement technological solutions that meet the evolving needs of our customers.

How Does the Global Internet Network Work?

The internet can be likened to a complex road network through which data packets travel. Each packet is transmitted via successive routers, acting as communication nodes. In theory, data should take the shortest route; however, this isn’t always the case. Often, the path is longer because it may traverse other countries or continents, increasing the time it takes for data to reach its destination.

Direct peering connections, such as the one with Google, allow for significant optimization of data transmission routes. This eliminates delays caused by intermediaries, resulting in faster and more stable performance of websites and applications.

Benefits of Direct Peering with Google

With the direct connection to Google’s network, our infrastructure bypasses unnecessary intermediary nodes, resulting in faster loading times for websites. We shorten the data travel path, ensuring smoother operation of clients’ websites and reduced server response times. This leads to a more stable connection that does not depend on external providers, reducing the risk of downtime and enhancing user experience.

What Is Google Cloud?

Google Cloud is an advanced computing platform offering cloud solutions such as data storage, real-time processing, and analytics services. The global distribution of Google’s servers enables rapid data transfer and stable connections. For Smarthost users, this means that thanks to our direct peering, our services are even more efficient, and websites load faster.

Smarthost – Growth with Clients in Mind

We consistently focus on the quality and development of our services, and the direct peering of Smarthost with Google is another step in this strategy. Through investments and new partnerships, our offering continues to expand, and we tailor our technical support to meet the needs of every client group. Regardless of the size of your website, you can rely on the stability and professionalism of Smarthost. We invite you to take advantage of our services!